Your consumers are buying cars, with or without you. They no longer need you to persuade them to make a purchase. What is needed, however, is for you to provide your audiences with reasons to choose to buy specifically from you. That’s why your dealership and salespeople need to brand themselves online.
Here are 5 Easy Tips for Starting Your Personal Online Brand:
- Be consistent.
It won’t happen overnight, so make sure you are consistently posting something at least once a day.
- Comment on other influencer’s posts in your market.
If you don’t have a strong following yet, it’s good to gain attention and respect by commenting on the posts of other notable influencers in your market. That way, over time, they will start to know you, follow you, respect you, and buy from you.
- “It’s not about being popular, it’s about being profitable.” – Jasmine Star
A noteworthy Instagram influencer teaches us that social media provides a platform to find and connect with people. Make sure that you are less focused on how many likes you’re receiving, and more on how many meaningful conversations you are having. That way, when they realize they need a car, you’re the first person that comes to mind.
- Social Media is Word-of-Mouth on Steroids.
That means that you want a glowing review from every single person that has bought from you t Post these regularly online, letting other people see the proof of what you do. We’ve had many salespeople receive referrals from people they didn’t even know because their online reviews were so powerful!
- Use #Hashtags that apply to YOUR IDEAL BUYER
Who is your ideal buyer? Put yourself in their shoes and then think of what topics they’d search for online. Those should be your hashtags. If you’re in Memphis, Tennessee every post should have a hashtag of your city and state so people in your area can find you. Also hashtag any other important facts, such as Ford If you’re at a Ford dealership.
For more information about building your personal brand online schedule a branding consultation with one of our Build-A-Brand™ experts by visiting www.BuildaBrand.com/live-demo