About Us

Building Build a Brand

Build-A-Brand™ is a Prospecting and Social Selling System that equips your sales staff with all the digital tools needed to build a business inside your dealership. It’s an all-inclusive platform that provides each salesperson with a personal website, personal mobile app, video messaging, digital business card, social content, T.O. system, referral system, a built-in competition system and flexible enough to be customized for each salesperson. It’s 100% dealership controlled, permission-based, TCPA compliant and the answer to many of the ongoing dealership concerns and problems when compared to other solutions.

Build-A-Brand™ helps your dealership successfully navigate the changing digital landscape and easily adapts to your current processes. Leverage the power of your sales staff by equipping them with a smart new digital branding strategy that will help your dealership sell more cars, make more money, and last but not least reduce salesperson turnover! It’s the best of the old-school word-of-mouth marketing made new again.

Meet the Team

Brian Chapman

Brian Chapman

President of Build-A-Brand™

Simply put, Brian is passionate about the car business. If there’s anything he’s learned from his 25 years in the business is that it’s constantly changing. His passion – as well as the ever-evolving business – led him to create Build-a-Brand in an effort to leverage social media to boost car sales.

Ashley Ragan

Ashley Ragan

Managing Partner and Chief Technical Officer of Build-A-Brand™

Ashley has spent the past 25 years improving business processes and software. He’s also been the architect of much change at both FedEx and Cooper Tire. He’s taken in his past experiences to build a platform allowing any business or salesperson to build their brand and business through a one-of-a-kind virtual automated selling system.

Drew Bourke

Drew Bourke

Build-A-Brand™’s Co-Founder and e-Learning Director

Drew began his career in automotive retail sales in 1993. Three years later, he left his position as GSM to launch DSM Training. He’s been in training and software ever since. In 2012, Drew launched VASS Pages, an automated customer reviews and social media selling solution built specifically for auto dealers. Then, in April 2015, VASS Pages merged with WebSpin 360, and Drew has been helping to build Build-A-Brand™ ever since.

Cameron Moore

Cameron Moore

Business Development & Training Director

Cameron grew up in Wichita Falls, Texas, and graduated from Midwestern State University. An early adopter of Build-A-Brand™, Cameron used the platform for less than five months. In that time, it took him from the bottom of the sales person leaderboard to the top. He replaced a great sales advisor who had held that position for 15 years. In that time, he also received upwards of 50 recommendations. Build-A-Brand helped him triple his sales in five months. He loved the platform so much, he decided to join it.

Amanda Ryan

Amanda Ryan

Director of Social Branding and Coach

A seasoned automotive marketer with over 7 years’ experience, Amanda has worked with numerous dealerships and their salespeople to improve their online presence. She formulates strategic methods for social branding and assists dealers in implementing best practices on social media platforms. Amanda is strongly committed to supporting and connecting dealers with their customers on a human level.
Erin Ryan

Erin Ryan

Director of Social Branding and Coach

Erin began her experience in Digital Marketing 9 years ago at a pivotal point just when social media was on the horizon for businesses. She assisted in educating the Automotive Industry of its importance. Since her beginning stages, Erin has been successful in its ever-changing growth. She has worked with over 200 dealerships and understands the importance of branding.
Erin Ryan is devoted to being on the edge of up and coming progression in the digital space and continues her passion daily with Buil-a-Brand clients.
Bugsy Stidham

Bugsy Stidham

Sales Director

Bio forthcoming

OUR CLIENTS

Let’s Work Together

Our team is at hand to answer any and all of your questions. Just use the contact form to the right.