Keeping you informed of the latest trends and tools in the sales industry.
A personal brand is to provide a human experience that creates and builds customer trust and loyalty through delivering superior value. To know what your value is, you will need to evaluate your strengths. Example of strengths = availability, reliability, informative,...read more
You do not have to be a fancy graphic designer or even need to know how to use photo software to create a brand logo. Your personal brand is all about your unique qualities and the value you provide, which makes the best personal brand logo to be a picture of your...read more
Are you aware that you are much greater than you currently are allowing yourself to be? It is not because you lack the enthusiasm to produce your best self, actually, it is often the result of not possessing the knowledge needed to get there. In business, you must...read more
It is often mistakenly believed that a brand lives within the company, however, this is not the case, your brand only exists in the minds of your customers. A brand is a perception designed by buyers, but ultimately shaped by you, that is, if you have a personal brand...read more
As a Sales Professional, you are expected to create and build authentic relationships with your buyers, which helps with the selling process, but recently, you have found yourself stuck in accomplishing these actions. You have been told by marketers and online...read more
There is much chatter about the need of creating a personal brand, but what about those who believe they already have one? Let’s put the emphasis on the word, “believe.” Preconceptions have been formed about personal branding and many feel that it needs to be all...read more
The current favorite buzzword used by many salespeople, marketers, and businesses is the word, Hustle. It’s a word that has been around for centuries, but has gained much popularity in both the retail and dealer world. This is most likely due to the change in society...read more
Selling is an action often implemented by salespeople to show-off the best qualities of the products and services they sell. Customers are persuaded by salespeople, using rehearsed sales tactics, that their inventory are items they cannot live without. Consumers look...read more
The main focus of old marketing methods was to advertise heavily and to sell aggressively, in the efforts, to win over the customer’s business. Although these methods may be outdated, they are not yet extinct. Salespeople are still practicing these methods in the...read more
Having a personal brand provides customers the ease of finding you online; to discover your unique value; and allows you to remain relevant to your audiences. One of the major reasons why a personal brand is created is to increase sales, but this is much easier said...read more
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