Keeping you informed of the latest trends and tools in the sales industry.
Many businesses are sending SMS text messages to their customers these days for communications. Typically, SMS is used for sending appointment reminders, requesting customer reviews, shipping updates & notifications, and more. But is it legal to send SMS text messages...read more
How many times have you been handed a business card only to lose it? Worse, maybe you threw it away when cleaning out your wallet or purse? Well, guess what? That’s exactly what’s happening with your business cards. It almost seems that business cards are accepted as...read more
Though still in beta, we’re getting closer and closer to the addition of video customer reviews in Google Maps. Users who are part of the company’s Local Guides program can now shoot 10-second videos right from the Google Maps app (or upload 30-second clips from their...read more
Your personal brand would not exist if you did not get personal on a professional level. Storytelling is a magnificent method to use in sharing more about yourself as you write like you would when sharing a story of your life with co-workers and family members. The...read more
Every manager, entrepreneur, and business owner wants the customer experience to be a priority of their employees and the service they provide consumers. However, this is more of an expectation than an actual belief system due to many businesses’ lacking company...read more
Branding is not a new term, in fact, it has been used to market companies for years, but marketing strategies have continually evolved to synchronize with customers wants and needs. Marketing, is one of the premier components of business management and is used to...read more
A personal brand is to provide a human experience that creates and builds customer trust and loyalty through delivering superior value. To know what your value is, you will need to evaluate your strengths. Example of strengths = availability, reliability, informative,...read more
You do not have to be a fancy graphic designer or even need to know how to use photo software to create a brand logo. Your personal brand is all about your unique qualities and the value you provide, which makes the best personal brand logo to be a picture of your...read more
Are you aware that you are much greater than you currently are allowing yourself to be? It is not because you lack the enthusiasm to produce your best self, actually, it is often the result of not possessing the knowledge needed to get there. In business, you must...read more
It is often mistakenly believed that a brand lives within the company, however, this is not the case, your brand only exists in the minds of your customers. A brand is a perception designed by buyers, but ultimately shaped by you, that is, if you have a personal brand...read more
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