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Pay to Play is More Than Spending Marketing Dollars

Pay to Play is More Than Spending Marketing Dollars

People often associate “Pay-To-Play” with activities that require the exchange of money for services and although this is true, there is more to this term than meets the eye. Facebook Ads, for example, is a perfect representation of “Pay To...
How-To Write Personal Brand Stories That Have Substance

How-To Write Personal Brand Stories That Have Substance

Your personal brand would not exist if you did not get personal on a professional level. Storytelling is a magnificent method to use in sharing more about yourself as you write like you would when sharing a story of your life with co-workers and family members. The...