You do not have to be a fancy graphic designer or even need to know how to use photo software to create a brand logo. Your personal brand is all about your unique qualities and the value you provide, which makes the best personal brand logo to be a picture of your face.
You will not have to worry if the photo has already been used or if it is too similar to another brand’s logo because there is only one you. With a high-quality image of your face, local audiences and prospects will be able to recognize you quickly and easily.
You want your logo to be identifiable, unique, original, and clearly associated with your brand identity.
— No other logo represents you better than you.–
Although taking a photograph of yourself is not a difficult task to complete, there are things you must consider prior to saying, “Cheese!”
What To Consider When Crafting Your Personal Brand Logo:
- What facial expression will you choose?
- What lighting will you use?
- What will be used as your background?
- Will you add any type of filters?
- What clothes will you choose to wear?
- Does the picture represent your brand personality style?
- Is the picture overcrowded?
- Will you use a specific color or type of accessory?
To ensure best quality, the finished image should be adjusted to suit different dimensions so it can be added to multiple platforms and placements. The size of your image will change, but the photo itself, must remain the same to be consistent.
Your logo should be added to your physical and digital deliverables, as constant reminders to customers of who to go to when in need of products.
It only takes consumers 10 seconds to form a first impression of a brand’s logo, but it takes 5-7 impressions for consumers to recognize the logo. (Source: Crowdspring)
Never lose sight of the fact that your logo is a representation of your brand and of you. Make sure your photo is not blurry, stretched out, or have a piece of a finger covering the camera lens. Carefully review the photo to find any details you may have missed or do not want included in your logo, prior to posting.
Customers will want to gravitate towards you because they have seen your face on a regular basis, which gives them the sense that they already know you. This creates trust, and as a result, customers will want to buy from you.