Your personal brand would not exist if you did not get personal on a professional level.
Storytelling is a magnificent method to use in sharing more about yourself as you write like you would when sharing a story of your life with co-workers and family members. The more stories you share the easier it is for potential and existing customers to find you.
— 50% of people are more likely to click on a particular brand name if that brand name shows up more than once on the search results. — Source: Omnicore Agency
It is necessary that stories have structure, but you also need to know how to write personal brand stories that have substance.Without it, your stories are simply empty shells.
They need to provide wow, wonder, and evoke thoughts, imagination, and emotions in your readers. With that said, writer’s block does happen and trying to figure out what experiences or events to share can be an overwhelming task. Knowing what to write about and then making it sound good is all a part of the storytelling journey.
By using descriptive words throughout your stories, will provide readers a visual of your experience or life event. The world is shaped by two things — stories told and the memories they leave behind.” ― Vera Nazarian
Your experiences are your memories and when shared, they also become memories of your readers. Stories may cause old memories to resurface, which creates an emotional connection with your readers to your story. Every story you write should have a positive impact on readers and leave them thinking about you, even when you are not around.
This is how you become and stay “Top of mind” and people’s “Go-to” person. You are ultimately creating human-to-human connections from the stories you tell, which are based on having similar interests, open communication, and trust.
These qualities are what your audience is looking for to form relationships with you and will ultimately shape their buying decision.