About Us

Why Choose Us?

Build-A-Brand™ is a Prospecting and Social Selling System that equips your sales staff with all the digital tools needed to build a business inside your dealership. It’s an all-inclusive platform that provides each salesperson with a personal website, personal mobile app, video messaging, digital business card, social content, T.O. system, referral system, a built-in competition system and is flexible enough to be customized for each salesperson. It’s 100% dealership controlled, permission-based, TCPA compliant and the answer to many of the ongoing dealership concerns and problems when compared to other solutions.

Build-A-Brand™ helps your dealership successfully navigate the changing digital landscape and easily adapts to your current processes. Leverage the power of your sales staff by equipping them with a smart new digital branding strategy that will help your dealership sell more cars, make more money, and last but not least reduce salesperson turnover! It’s the best of the old-school word-of-mouth marketing made new again.

Meet the Team

Brian Chapman

CEO of Build-A-Brand™

Simply put, Brian is passionate about the car business. If there’s anything he’s learned from his 25 years in the business is that it’s constantly changing. His passion – as well as the ever-evolving business – led him to create Build-a-Brand in an effort to leverage social media to boost car sales.

Ken Potter

President of Build-A-Brand™

Ken discovered his love for the profession when he sold his first car in 1996. By 1998, he was managing his first store. Now, he works on building technology that helps dealers and front line sales reps be successful and deliver an exceptional experience.

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Ashley Ragan

Managing Partner and Chief Technical Officer of Build-A-Brand™

Ashley has spent the past 25 years improving business processes and software. He’s also been the architect of much change at both FedEx and Cooper Tire. He’s taken in his past experiences to build a platform allowing any business or salesperson to build their brand and business through a one-of-a-kind virtual automated selling system.

Cameron Moore

VP of Sales

Cameron grew up in Wichita Falls, Texas, and graduated from Midwestern State University. An early adopter of Build-A-Brand™, Cameron used the platform for less than five months. In that time, it took him from the bottom of the sales person leaderboard to the top. He replaced a great sales advisor who had held that position for 15 years. In that time, he also received upwards of 50 recommendations. Build-A-Brand helped him triple his sales in five months. He loved the platform so much, he decided to join it the team.

Brian Myers

Onboarding & Training Director

Brian began his career as a Lot Technician for his local Harley Davidson dealership. After a few months of hard work, Brian eventually worked his way up into sales. Besides Harley Davidsons, Brian has also sold Fords and has his licenses to sell Life and Health Insurance in the Mississippi & Tennessee. With a background in Customer Service, Brian aims to provide the best Customer Service as well as help our clients to become the best they can be.