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There is A LOT of talk around the auto industry about branding and the need for car dealerships to develop their unique brand. Branding has become the key to success for the top automotive dealers and car sales professionals. As a result, it is what sets them apart from the average car lot and salesperson. […]

The times we live in have certainly changed over the last few weeks. With the introduction of the Coronavirus (COVID-19) into our world, we have heard phrases like “self-quarantine” and “social distancing”, but what does that mean for the average dealership and salesperson? How is your dealership adapting to this new world we find ourselves […]

Build-A-Brand Welcomes Partnership with Hays & Benson Build-A-Brand announced today the addition of Shawn Hays and Dave Benson as strategic partners to the company’s growth team. Build-A-Brand’s sales philosophy of building a personal brand around each individual salesperson is a passion shared by both Hays and Benson. With the addition of Hays and Benson, Build-A-Brand […]

Car industry innovator, icon and champion, Lee Iacocca died July 2, at the age of 94. The man who brought us revolutionary ideas such as the minivan and the Ford Mustang has taken his final road trip.

Consumers are buying cars. With or without you, they are buying lots of cars. They no longer need you to persuade them to make a purchase. They are out there purchasing every day. What is needed, however, is for you to provide your audience with reasons to choose to buy specifically from you. That’s why […]

Are you burning through salespeople faster than a mid-summer’s wildfire sweeps across a dry field? You are not alone! Salesperson turnover is a reality that General Managers and Sales Managers face all too often. In order to reduce salesperson turnover, we must understand the strain turnover, in itself, has on the day-to-day operations at the […]

The way we do business is certainly changing and to be on top, you need to change with it. In this technology driven world, printed paper business cards are becoming obsolete.  You need a Digital Business Card solution that is second to none and offers many more benefits that a regular business card or digital contact record can’t touch:

A digital business card work much like a cell phone app. They are seen far more frequently than paper cards since they live inside mobile devices.

An eye-catching well-designed Digital Business Card can help you seize that moment and remain there, in the forefront of your customer’s minds by being housed where everyone stores their contacts now – in their mobile devices!

Consumers love to watch videos! They love to view, shop and communicate and love it even more if done through videos. Videos stand out on social media, giving customers a quick overview of a product or person without overwhelming them with lots of text. In less than thirty seconds, a customer can get all the information he or she needs about a business or product through a short, visually-appealing video. 

In today’s market, the competition is moving more from the brick and mortar storefront to an online presence. This presents very unique opportunities for those who are looking to grow and succeed. You could be missing the boat if your sales force doesn’t have their very own personal websites and are not working all social media […]

Should I post once, twice, or three times a day? Additionally, we wonder if we should post to every social media platform.

People often associate “Pay To Play” with activities that require the exchange of money for services and although this is true, there is more to this term than meets the eye.

Ken Potter has a strong passion that goes far beyond simply wanting to help dealers brand themselves, which may come as a surprise since Ken works for the Company, Build-A-Brand, but at the same time, it is also one of the major reasons why he chose to be its President.

Build-A-Brand today announced the completion of an encouraging and successful year-long beta test with selected top auto dealers. In addition to beating key performance indicators, the company and dealerships observed a significant increase in sales and employee retention.

The Build-A-Brand team believes in relentlessly pursuing multiple levels and methods of self-growth and positive work performance. We believe that determining your strengths and ways in which to improve them is how greatness begins. Continuous learning, as well as connecting with others who inspire you to be your better self, is how greatness progresses. We […]

A goal is something you either want to be or want to conquer, whereas a routine is the actual effort required to turn that “want” into something real. Be deliberate in your goal setting and be consistent in your routines. Start small and use those victories to motivate you as you set out to achieve greater goals.

With 80 years of customer service already under their belt, Sands Chevrolet – Surprise is just as eager to further enhance relationships with their customers as we are!

At one time or another we end up asking ourselves, “What is my life’s purpose?” and although we face this difficult question on several occasions, it is typically a struggle to find the answer, each and every time. Most look for “one big thing” to fulfill that feeling of our lives having some type of […]

Firstly, the entire team at Build-A-Brand wants to give a huge welcome to Conway-Heaton, which is, Kentucky’s oldest Ford dealership, for choosing, Build-A-Brand. We feel it is important to not only have the right equipment for branding and an experienced team behind you, but it is vital that a dealership is willing to lead the […]

Video Credit: Cameron Moore Imagine trying to sell a vehicle to a customer without ever showing them a photo of the vehicle or providing them a description of its great qualities and features. You can’t. It is impossible to have potential buyers trust and believe in you if you cannot produce what they consume. In […]

Many businesses are sending SMS text messages to their customers these days for communications. Typically, SMS is used for sending appointment reminders, requesting customer reviews, shipping updates & notifications, and more. But is it legal to send SMS text messages to consumers? Why Even Bother with Sending SMS Text Messages from My Business? Great question. […]

How many times have you been handed a business card only to lose it? Worse, maybe you threw it away when cleaning out your wallet or purse? Well, guess what? That’s exactly what’s happening with your business cards. It almost seems that business cards are accepted as a courtesy these days, but are then discarded […]

Though still in beta, we’re getting closer and closer to the addition of video customer reviews in Google Maps. Users who are part of the company’s Local Guides program can now shoot 10-second videos right from the Google Maps app (or upload 30-second clips from their camera roll). Google will soon roll this feature out […]

Your personal brand would not exist if you did not get personal on a professional level. Storytelling is a magnificent method to use in sharing more about yourself as you write like you would when sharing a story of your life with co-workers and family members. The more stories you share the easier it is […]

Every manager, entrepreneur, and business owner wants the customer experience to be a priority of their employees and the service they provide consumers. However, this is more of an expectation than an actual belief system due to many businesses’ lacking company culture. Company culture is what defines the environment in which employees work. It provides […]

Branding is not a new term, in fact, it has been used to market companies for years, but marketing strategies have continually evolved to synchronize with customers wants and needs. Marketing, is one of the premier components of business management and is used to observe, review, and manage B2B (Business to Business) or B2C (Business […]

A personal brand is to provide a human experience that creates and builds customer trust and loyalty through delivering superior value. To know what your value is, you will need to evaluate your strengths. Example of strengths = availability, reliability, informative, knowledgeable, and communicative. Once your value is defined, it needs to be relayed to […]

You do not have to be a fancy graphic designer or even need to know how to use photo software to create a brand logo. Your personal brand is all about your unique qualities and the value you provide, which makes the best personal brand logo to be a picture of your face. You will […]

Are you aware that you are much greater than you currently are allowing yourself to be? It is not because you lack the enthusiasm to produce your best self, actually, it is often the result of not possessing the knowledge needed to get there. In business, you must always try to stay one step ahead […]

It is often mistakenly believed that a brand lives within the company, however, this is not the case, your brand only exists in the minds of your customers. A brand is a perception designed by buyers, but ultimately shaped by you, that is, if you have a personal brand and strategy in place. If not, […]

As a Sales Professional, you are expected to create and build authentic relationships with your buyers, which helps with the selling process, but recently, you have found yourself stuck in accomplishing these actions. You have been told by marketers and online articles, that times have changed and the processes we use to use to connect […]

There is much chatter about the need of creating a personal brand, but what about those who believe they already have one? Let’s put the emphasis on the word, “believe.” Preconceptions have been formed about personal branding and many feel that it needs to be all about “you.” This is not true. There are parts […]

The current favorite buzzword used by many salespeople, marketers, and businesses is the word, Hustle. It’s a word that has been around for centuries, but has gained much popularity in both the retail and dealer world. This is most likely due to the change in society that came with the digital age, which is our […]

Selling is an action often implemented by salespeople to show-off the best qualities of the products and services they sell. Customers are persuaded by salespeople, using rehearsed sales tactics, that their inventory are items they cannot live without. Consumers look at this way of selling to be “salesly,” creating a negative outlook on how salespeople […]

The main focus of old marketing methods was to advertise heavily and to sell aggressively, in the efforts, to win over the customer’s business. Although these methods may be outdated, they are not yet extinct. Salespeople are still practicing these methods in the attempt to reach quotas and to increase sales, but times have changed […]

Having a personal brand provides customers the ease of finding you online; to discover your unique value; and allows you to remain relevant to your audiences. One of the major reasons why a personal brand is created is to increase sales, but this is much easier said than done and is why researching is an […]

Even though you love your job, you are more than a salesperson. There are many facets to your personality and what you do for a living is only one of them. Before every title, label, or “hat” you must wear in life, you are human first. However, at some point in time, as a society, […]

Your personal brand would not exist if you did not get personal on a professional level. Storytelling is a magnificent method to use in sharing more about yourself as you write like you would when sharing a story of your life with co-workers and family members. The more stories you share the easier it is […]

Your personal brand will need to be constantly pumping out content to remain relevant and recognizable amongst the online clutter. Knowing you will need to post social content to your website, blog, and various social networks, on a consistent basis, could cause you to lose sight of the purpose behind the content. You may feel […]

Personal brands are often developed and implemented by leaders who want to make a difference in their industry, career, and to the customer experience. Their brand’s purpose, is typically dedicated to improving sales, online engagement, and customer relationships. Personal branding offers individuals opportunities to enhance credibility; build trust with audiences, and to reach professional goals. […]

Storytelling has become the future of content marketing and must be included in your personal branding. Some may fear this new concept, but storytelling is much easier than you think. Stories not only provide custom content, which is what your customers want, but it also helps in building meaningful relationships with your consumers and potential […]

I had to see it to believe it myself. Never have we seen a small business start from scratch, generate 25 reviews, and go from zero to #3 in a Google Search so quickly. Independent insurance agent Romaro Miller did all of this and more in only 17 days, proving the SalesRater Simple Reviews system […]