Keeping you informed of the latest trends and tools in the sales industry.
Pay to Play is More Than Spending Marketing Dollars
People often associate “Pay To Play” with activities that require the exchange of money for services and although this is true, there is more to this term than meets the eye.read more
Ken Potter Wants to Join Dealers on Their Branding Journey
Ken Potter has a strong passion that goes far beyond simply wanting to help dealers brand themselves, which may come as a surprise since Ken works for the Company, Build-A-Brand, but at the same time, it is also one of the major reasons why he chose to be its President.read more
Build-A-Brand Brings Revolutionary Tech to the Auto Industry
Build-A-Brand today announced the completion of an encouraging and successful year-long beta test with selected top auto dealers. In addition to beating key performance indicators, the company and dealerships observed a significant increase in sales and employee retention.read more
Save the Date | AutoConverse Featuring Build-A-Brand
The Build-A-Brand team believes in relentlessly pursuing multiple levels and methods of self-growth and positive work performance. We believe that determining your strengths and ways in which to improve them is how greatness begins. Continuous learning, as well as...read more
One Thing People Forget when Creating Goals
A goal is something you either want to be or want to conquer, whereas a routine is the actual effort required to turn that “want” into something real. Be deliberate in your goal setting and be consistent in your routines. Start small and use those victories to motivate you as you set out to achieve greater goals.read more
Sands Chevrolet Surprise: 80 Years of Customer Service
With 80 years of customer service already under their belt, Sands Chevrolet – Surprise is just as eager to further enhance relationships with their customers as we are!read more
Sometimes You Find Your Purpose and At Other Times It Finds You
At one time or another we end up asking ourselves, “What is my life’s purpose?” and although we face this difficult question on several occasions, it is typically a struggle to find the answer, each and every time. Most look for “one big thing” to fulfill that feeling...read more
Kentucky’s Oldest Ford Dealership Chooses Build-A-Brand
Firstly, the entire team at Build-A-Brand wants to give a huge welcome to Conway-Heaton, which is, Kentucky’s oldest Ford dealership, for choosing, Build-A-Brand. We feel it is important to not only have the right equipment for branding and an experienced team behind...read more
Your Brand is the Product
Video Credit: Cameron Moore Imagine trying to sell a vehicle to a customer without ever showing them a photo of the vehicle or providing them a description of its great qualities and features. You can’t. It is impossible to have potential buyers trust and believe in...read more
Is it Legal to Send SMS Text Messages to Customers?
Many businesses are sending SMS text messages to their customers these days for communications. Typically, SMS is used for sending appointment reminders, requesting customer reviews, shipping updates & notifications, and more. But is it legal to send SMS text messages...read more
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