Build-A-Brand Continues National Rollout with the Launch of their Proprietary Engagement Platform
OLIVE BRANCH, Miss., — Build-A-Brand today announced the completion of an encouraging and successful year-long beta test with selected top auto dealers. In addition to beating key performance indicators, the company and dealerships observed a significant increase in sales and employee retention.
“It has been interesting to have other salespeople come and ask me for the app,” said Glenn Lundy, General Manager of the 2016 Chevrolet Dealer of the Year, Dan Cummings Chevrolet/Buick. “Our Sales Associates are building their own ‘business within the business’ and that has been like jet fuel as far as their energy and production.”
“Our Sales Associates are building their own ‘business within the business’ and that has been like jet fuel as far as their energy and production.”
The innovative yet non-disruptive digital platform equips sales associates with a powerful app suite that seamlessly integrates a dealers marketing efforts, sales associate’s personalized apps, and social media strategies to enhance and personalize a prospects buying experience.
“25 years in the auto industry taught me that the sales staff is the most important asset that you have,” explained Brian Chapman, CEO & founder of Build-A-Brand, and Dealer Principle. “When you equip them with the right digital strategy to connect with in-market buyers along with the technology needed to convert them into sales, your sales staff will build your business, as they build theirs.”
“We are hooked on Build-A-Brand,” stated John Luciano, General Manager of Street Volkswagen. “The salesperson buy-in has been like no other sales tool we have tried. [The platform] builds confidence from the start and differentiates us from others.”
“The salesperson buy-in has been like no other sales tool we have tried.”
With the addition of Ken Potter to Build-A-Brand’s industry-leading executive team, the company is positioned to capitalize on the market’s demand as it is made available to dealerships across the country.
Potter has held executive positions at several well-known automotive industry organizations, including General Manager of CarMax, and VP of CarsDirect.com.
“I understand what salespeople and managers go through on a daily basis to make the car buying experience an enjoyable one,” remarked Ken Potter, President of Build-A-Brand. “We are driven to build technology that helps dealers and front-line sales reps be successful in delivering an exceptional experience”
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