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The “Must-Have’s” for Building Your Dealership’s Brand

The “Must-Have’s” for Building Your Dealership’s Brand

There is A LOT of talk around the auto industry about branding and the need for car dealerships to develop their unique brand. Branding has become the key to success for the top automotive dealers and car sales professionals. As a result, it is what sets them apart...
Pay to Play is More Than Spending Marketing Dollars

Pay to Play is More Than Spending Marketing Dollars

People often associate “Pay-To-Play” with activities that require the exchange of money for services and although this is true, there is more to this term than meets the eye. Facebook Ads, for example, is a perfect representation of “Pay To...
How-To Write Personal Brand Stories That Have Substance

How-To Write Personal Brand Stories That Have Substance

Your personal brand would not exist if you did not get personal on a professional level. Storytelling is a magnificent method to use in sharing more about yourself as you write like you would when sharing a story of your life with co-workers and family members. The...