Privacy Policy
BUILD-A-BRAND
Platform Privacy Notice
For customers of dealerships using the Build-A-Brand platform
Effective date: 07/31/2026
1. Who This Notice Covers, and Who Is Responsible for Your Data
This Platform Privacy Notice explains how personal information is collected and used when you interact with a message, webpage, or tool powered by the Build-A-Brand platform — for example, a text message from a salesperson, a photo review request, a referral page, a digital business card (DBC), or a service drive follow-up.
The dealership you purchased from or visited (“the Dealership”) is the business responsible for your personal information under applicable privacy law. Build-A-Brand, Inc. (“we,” “us”) provides the technology platform the Dealership uses to communicate with you, acting as the Dealership's service provider. The Dealership owns and controls its customer data; Build-A-Brand does not sell, rent, or use it for our own independent marketing purposes.
For questions about a specific message you received, you can contact the Dealership directly (reply STOP to opt out of texts, as described below) or reach us at support@buildabrand.com and we will route your request appropriately.
2. Information We Collect Through the Platform
Depending on how you interact with a Dealership through Build-A-Brand, we may process the following on the Dealership's behalf:
● Contact information: name, phone number, email address, mailing address.
● Vehicle and purchase information: vehicle purchased or serviced, purchase/service date, VIN, trade-in details, financing details provided by the Dealership's DMS.
● Communication content: text and email messages exchanged through the Conversations Center, video messages, photo review survey responses, referral submissions.
● Engagement data: whether a text, email, or video was opened or clicked; digital business card (DBC) visits, vehicle views, and payment calculator use; referral page visits.
● Photos: delivery photos submitted as part of a photo review.
● Reviews and feedback: star ratings and written reviews submitted through the review flow.
● Location/QR data: information captured when you scan a QR code on the lot or on a vehicle.
3. How This Information Is Used
● To send you the specific communication you signed up for or that resulted from your purchase or service visit (e.g., a delivery photo review request, a birthday message, a service drive follow-up, a referral page).
● To route your inquiry, referral, or feedback to the correct salesperson, BDC team, or manager at the Dealership.
● To generate the trackable pages, links, and dashboards the Dealership and its salespeople use (e.g., DBC activity, review requests).
● To flag negative feedback (1–3 star ratings) to Dealership management before it is posted publicly.
● To calculate referral rewards where a Dealership's referral program is active.
● To improve and maintain the platform (in de-identified or aggregated form where possible).
4. Text Messaging (SMS/MMS) Communications
Build-A-Brand's platform is built around permission-based text messaging on behalf of Dealerships. The following applies to any text program operated through the platform:
4.1 Types of messages you may receive
● Purchase/delivery-related: photo review and Google review requests.
● Loyalty/relationship: birthday messages, purchase-anniversary messages, holiday messages.
● Service drive: same-day trade-in outreach after a repair order closes, service review requests.
● Referral: personal referral page links and referral status updates.
● Sales conversation: direct messages from your assigned salesperson or the Dealership's BDC via the Conversations Center.
● Incentive/offer messages, where the Dealership has built a targeted campaign you fall within.
4.2 Consent
You (or the Dealership on your behalf, consistent with applicable law) provide consent to receive texts in one or more of these ways: providing your number to the Dealership at purchase or service check-in, scanning a QR code and sending a pre-filled text (which itself constitutes your opt-in), or submitting your number through a Dealership web form or the digital business card. Consent to receive texts is never a condition of purchase.
4.3 Message frequency, and rates
Message frequency varies based on your relationship with the Dealership and the campaigns it runs (typically a small number of messages per event or per month). Message and data rates may apply.
4.4 Opt-out and help
Reply STOP to any message at any time to opt out of further texts from that Dealership through the platform; you will receive a one-time confirmation. Reply HELP for assistance. You may also contact the Dealership directly or email support@buildabrand.com. Opt-outs are honored platform-wide for the Dealership that sent the message.
4.5 Carrier disclaimer
Carriers are not liable for delayed or undelivered messages. Supported carriers may change without notice.
5. Automated and AI-Assisted Communications
Some responses you receive may be generated or assisted by automated tools, including an AI-based auto-responder or follow-up assistant that drafts replies to your inquiries using your prior conversation history, which the Dealership's team may review and approve before sending, or which may send automatically depending on the Dealership's settings. [Confirm final disclosure language once the AI auto-responder is generally available; some states require specific “you are interacting with an automated system” disclosures for bot-driven customer communications.]
6. How Information Is Shared
We share platform data only as needed to operate the service:
● With the Dealership itself and its authorized personnel (salespeople, managers, BDC).
● With the Dealership's Dealer Management System (DMS) provider, to match purchase, service, and financing records.
● With Google, to submit review requests and display review status.
● With AI service providers (e.g., for AI-assisted content drafting or auto-response features), under confidentiality and data-use restrictions.
● With hosting, messaging, and infrastructure vendors who support the platform.
● As required by law, or to protect the rights, property, or safety of Build-A-Brand, a Dealership, or others.
We do not sell personal information collected through the platform, and mobile opt-in/consent data is never shared with third parties for their own marketing purposes.
7. Data Ownership and Retention
The Dealership owns the customer data collected through the platform. If a salesperson leaves the Dealership, your relationship history, referral, and review data remain with the Dealership, not the departing salesperson. We retain platform data for as long as the Dealership's account is active and for a limited period afterward as needed for legal, backup, and dispute-resolution purposes, then delete or de-identify it. [Insert specific retention period once confirmed, e.g., 90 days post-account-closure for backups.]
8. Your Privacy Rights
Depending on your state of residence, you may have rights under laws such as the California Consumer Privacy Act (as amended by the CPRA) and similar laws in other states, including the right to know, access, correct, and delete personal information, and to opt out of any “sale” or “sharing” of personal information (Build-A-Brand does not sell personal information collected through the platform). Because the Dealership is the business responsible for your data, requests should generally be directed to the Dealership; Build-A-Brand will assist the Dealership in fulfilling verified requests within the timeframe required by law. You can also submit a request to support@buildabrand.com and we will forward it to the relevant Dealership.
Referral program participation, where applicable, is configured by each Dealership consistent with its state's rules on cash or non-monetary incentives; specific referral terms are presented to you at the time you join a Dealership's referral program.
9. Children's Privacy
The platform is intended for use with adult customers of franchised and independent dealerships and is not directed to children under 13. We do not knowingly collect personal information from children under 13 through the platform.
10. Security
We use administrative, technical, and physical safeguards designed to protect personal information processed through the platform, including encryption in transit. Access to personal information is limited to personnel and vendors who need it to operate the platform or fulfill the Dealership's instructions. No system is 100% secure.
11. Changes to This Notice
We may update this Notice as the platform's features change (for example, as the AI auto-responder and related features move from beta to general availability). The “Effective date” above will reflect the most recent version.
12. Contact Us
● Email: support@buildabrand.com
● Or contact the Dealership you purchased from or visited directly.
Platform Privacy Notice
For customers of dealerships using the Build-A-Brand platform
Effective date: 07/31/2026
1. Who This Notice Covers, and Who Is Responsible for Your Data
This Platform Privacy Notice explains how personal information is collected and used when you interact with a message, webpage, or tool powered by the Build-A-Brand platform — for example, a text message from a salesperson, a photo review request, a referral page, a digital business card (DBC), or a service drive follow-up.
The dealership you purchased from or visited (“the Dealership”) is the business responsible for your personal information under applicable privacy law. Build-A-Brand, Inc. (“we,” “us”) provides the technology platform the Dealership uses to communicate with you, acting as the Dealership's service provider. The Dealership owns and controls its customer data; Build-A-Brand does not sell, rent, or use it for our own independent marketing purposes.
For questions about a specific message you received, you can contact the Dealership directly (reply STOP to opt out of texts, as described below) or reach us at support@buildabrand.com and we will route your request appropriately.
2. Information We Collect Through the Platform
Depending on how you interact with a Dealership through Build-A-Brand, we may process the following on the Dealership's behalf:
● Contact information: name, phone number, email address, mailing address.
● Vehicle and purchase information: vehicle purchased or serviced, purchase/service date, VIN, trade-in details, financing details provided by the Dealership's DMS.
● Communication content: text and email messages exchanged through the Conversations Center, video messages, photo review survey responses, referral submissions.
● Engagement data: whether a text, email, or video was opened or clicked; digital business card (DBC) visits, vehicle views, and payment calculator use; referral page visits.
● Photos: delivery photos submitted as part of a photo review.
● Reviews and feedback: star ratings and written reviews submitted through the review flow.
● Location/QR data: information captured when you scan a QR code on the lot or on a vehicle.
3. How This Information Is Used
● To send you the specific communication you signed up for or that resulted from your purchase or service visit (e.g., a delivery photo review request, a birthday message, a service drive follow-up, a referral page).
● To route your inquiry, referral, or feedback to the correct salesperson, BDC team, or manager at the Dealership.
● To generate the trackable pages, links, and dashboards the Dealership and its salespeople use (e.g., DBC activity, review requests).
● To flag negative feedback (1–3 star ratings) to Dealership management before it is posted publicly.
● To calculate referral rewards where a Dealership's referral program is active.
● To improve and maintain the platform (in de-identified or aggregated form where possible).
4. Text Messaging (SMS/MMS) Communications
Build-A-Brand's platform is built around permission-based text messaging on behalf of Dealerships. The following applies to any text program operated through the platform:
4.1 Types of messages you may receive
● Purchase/delivery-related: photo review and Google review requests.
● Loyalty/relationship: birthday messages, purchase-anniversary messages, holiday messages.
● Service drive: same-day trade-in outreach after a repair order closes, service review requests.
● Referral: personal referral page links and referral status updates.
● Sales conversation: direct messages from your assigned salesperson or the Dealership's BDC via the Conversations Center.
● Incentive/offer messages, where the Dealership has built a targeted campaign you fall within.
4.2 Consent
You (or the Dealership on your behalf, consistent with applicable law) provide consent to receive texts in one or more of these ways: providing your number to the Dealership at purchase or service check-in, scanning a QR code and sending a pre-filled text (which itself constitutes your opt-in), or submitting your number through a Dealership web form or the digital business card. Consent to receive texts is never a condition of purchase.
4.3 Message frequency, and rates
Message frequency varies based on your relationship with the Dealership and the campaigns it runs (typically a small number of messages per event or per month). Message and data rates may apply.
4.4 Opt-out and help
Reply STOP to any message at any time to opt out of further texts from that Dealership through the platform; you will receive a one-time confirmation. Reply HELP for assistance. You may also contact the Dealership directly or email support@buildabrand.com. Opt-outs are honored platform-wide for the Dealership that sent the message.
4.5 Carrier disclaimer
Carriers are not liable for delayed or undelivered messages. Supported carriers may change without notice.
5. Automated and AI-Assisted Communications
Some responses you receive may be generated or assisted by automated tools, including an AI-based auto-responder or follow-up assistant that drafts replies to your inquiries using your prior conversation history, which the Dealership's team may review and approve before sending, or which may send automatically depending on the Dealership's settings. [Confirm final disclosure language once the AI auto-responder is generally available; some states require specific “you are interacting with an automated system” disclosures for bot-driven customer communications.]
6. How Information Is Shared
We share platform data only as needed to operate the service:
● With the Dealership itself and its authorized personnel (salespeople, managers, BDC).
● With the Dealership's Dealer Management System (DMS) provider, to match purchase, service, and financing records.
● With Google, to submit review requests and display review status.
● With AI service providers (e.g., for AI-assisted content drafting or auto-response features), under confidentiality and data-use restrictions.
● With hosting, messaging, and infrastructure vendors who support the platform.
● As required by law, or to protect the rights, property, or safety of Build-A-Brand, a Dealership, or others.
We do not sell personal information collected through the platform, and mobile opt-in/consent data is never shared with third parties for their own marketing purposes.
7. Data Ownership and Retention
The Dealership owns the customer data collected through the platform. If a salesperson leaves the Dealership, your relationship history, referral, and review data remain with the Dealership, not the departing salesperson. We retain platform data for as long as the Dealership's account is active and for a limited period afterward as needed for legal, backup, and dispute-resolution purposes, then delete or de-identify it. [Insert specific retention period once confirmed, e.g., 90 days post-account-closure for backups.]
8. Your Privacy Rights
Depending on your state of residence, you may have rights under laws such as the California Consumer Privacy Act (as amended by the CPRA) and similar laws in other states, including the right to know, access, correct, and delete personal information, and to opt out of any “sale” or “sharing” of personal information (Build-A-Brand does not sell personal information collected through the platform). Because the Dealership is the business responsible for your data, requests should generally be directed to the Dealership; Build-A-Brand will assist the Dealership in fulfilling verified requests within the timeframe required by law. You can also submit a request to support@buildabrand.com and we will forward it to the relevant Dealership.
Referral program participation, where applicable, is configured by each Dealership consistent with its state's rules on cash or non-monetary incentives; specific referral terms are presented to you at the time you join a Dealership's referral program.
9. Children's Privacy
The platform is intended for use with adult customers of franchised and independent dealerships and is not directed to children under 13. We do not knowingly collect personal information from children under 13 through the platform.
10. Security
We use administrative, technical, and physical safeguards designed to protect personal information processed through the platform, including encryption in transit. Access to personal information is limited to personnel and vendors who need it to operate the platform or fulfill the Dealership's instructions. No system is 100% secure.
11. Changes to This Notice
We may update this Notice as the platform's features change (for example, as the AI auto-responder and related features move from beta to general availability). The “Effective date” above will reflect the most recent version.
12. Contact Us
● Email: support@buildabrand.com
● Or contact the Dealership you purchased from or visited directly.