Are you aware that you are much greater than you currently are allowing yourself to be?
It is not because you lack the enthusiasm to produce your best self, actually, it is often the result of not possessing the knowledge needed to get there. In business, you must always try to stay one step ahead of the competition, keep customers happy, and meet professional goals, but how do you do this?
What you need, is a personal brand. The words, “Personal Branding” are often used and when discussed, they leave people feeling confused and overwhelmed mostly because they do not fully know what is required to build one.
Personal branding goes beyond solely using social networks and is much greater than talking about yourself and the products you sell. This might be surprising to some, but personal branding is not about you, in fact, it is about the customer, outshining the competition, and shaping the customer experience.
Your purpose, is to design a personal brand that delivers on promises, will make you better than your competitors, and will allow you to exceed buyers expectations. Everything you do, from setting-up appointments, follow-ups, test drives, blog posts, training, etc., literally revolves around the customer, which is why your personal brand must too.
Your role is to provide value to your audiences and to develop a long-term strategy, which constantly delivers the value you possess to your buyers. The qualities required in building and sustaining a personal brand is time, effort, patience, passion, consistency, and commitment.
You must also engage in introspection to learn what your brand requires to be unique and better than the competition, which will ultimately make customers want to choose to do business with you. Thus, you must find out what your value is, which is done by evaluating your strengths and weaknesses. The value you posses is what ultimately defines your brand and the quality of it.
Your strengths are your value. – What are you good at and how can it benefit your customers?
Examples: Authenticity, transparency, accessibility, engagement.
Your weaknesses are your brand threats. – What are you not good at, which, unfortunately, can benefit your competition.
Examples: Listening skills, note taking, time-management, creativity. The ultimate goal is to use your strengths as value to benefit your customers and to learn about what you need to work on in order to keep your competitors at bay. You must always keep growing.
— What you are good at, get better at, and what you are not good at, make it your mission to become good at it. —
The combination of your strengths and weaknesses will be unique to you and will help you stand out from the crowd. Your individuality is what distinguishes you as a person different from others, which is what customers ultimately want for their buying experience.
Human-to-human marketing is now what is required to get the attention of audiences, if not embraced, you are at risk of becoming “white-noise”. Customers no longer trust corporations and would prefer to speak and interact with an actual person.
To make your personal brand all about the customer, you must provide each of them a personal experience. Thus, it is up to you to put the person in personal branding.