Networking

Build-A-Brand Welcomes Partnership with Hays & Benson Build-A-Brand announced today the addition of Shawn Hays and Dave Benson as strategic partners to the company’s growth team. Build-A-Brand’s sales philosophy of building a personal brand around each individual salesperson is a passion shared by both Hays and Benson. With the addition of Hays and Benson, Build-A-Brand […]

Car industry innovator, icon and champion, Lee Iacocca died July 2, at the age of 94. The man who brought us revolutionary ideas such as the minivan and the Ford Mustang has taken his final road trip.

Consumers love to watch videos! They love to view, shop and communicate and love it even more if done through videos. Videos stand out on social media, giving customers a quick overview of a product or person without overwhelming them with lots of text. In less than thirty seconds, a customer can get all the information he or she needs about a business or product through a short, visually-appealing video. 

People often associate “Pay To Play” with activities that require the exchange of money for services and although this is true, there is more to this term than meets the eye.

Ken Potter has a strong passion that goes far beyond simply wanting to help dealers brand themselves, which may come as a surprise since Ken works for the Company, Build-A-Brand, but at the same time, it is also one of the major reasons why he chose to be its President.

The Build-A-Brand team believes in relentlessly pursuing multiple levels and methods of self-growth and positive work performance. We believe that determining your strengths and ways in which to improve them is how greatness begins. Continuous learning, as well as connecting with others who inspire you to be your better self, is how greatness progresses. We […]

A goal is something you either want to be or want to conquer, whereas a routine is the actual effort required to turn that “want” into something real. Be deliberate in your goal setting and be consistent in your routines. Start small and use those victories to motivate you as you set out to achieve greater goals.

With 80 years of customer service already under their belt, Sands Chevrolet – Surprise is just as eager to further enhance relationships with their customers as we are!

At one time or another we end up asking ourselves, “What is my life’s purpose?” and although we face this difficult question on several occasions, it is typically a struggle to find the answer, each and every time. Most look for “one big thing” to fulfill that feeling of our lives having some type of […]

Many businesses are sending SMS text messages to their customers these days for communications. Typically, SMS is used for sending appointment reminders, requesting customer reviews, shipping updates & notifications, and more. But is it legal to send SMS text messages to consumers? Why Even Bother with Sending SMS Text Messages from My Business? Great question. […]

How many times have you been handed a business card only to lose it? Worse, maybe you threw it away when cleaning out your wallet or purse? Well, guess what? That’s exactly what’s happening with your business cards. It almost seems that business cards are accepted as a courtesy these days, but are then discarded […]

Personal brands are often developed and implemented by leaders who want to make a difference in their industry, career, and to the customer experience. Their brand’s purpose, is typically dedicated to improving sales, online engagement, and customer relationships. Personal branding offers individuals opportunities to enhance credibility; build trust with audiences, and to reach professional goals. […]